Our trailer Gertrude has many components
which link to the final whole promotional package. The poster and magazine both
clearly state the name of the film and they both use continuity and consistency
in the form of the logo, the fonts and imagery. Our main product from the
project was the ‘Gertrude’ trailer in which our ancillary text being the
‘Gertrude’ film poster and magazine front cover. These products were made to
create synergy and help promote the film trailer successfully.
For each product the same hand-writing was
maintained to create synergy between the products, this was especially
effective as it created a type of brand/logo as people would recognize it,
which is the plan as we want as many people talking bout our trailer as
possible as then more would be able to see it and the then it would be more
likely to become a viral success. The main colours we used were red, pink and
white; this was done to give it the sort of light romantic feeling as red and
pink connotes love and lust which are key elements in our trailer. The grey
background used in our ancillary texts juxtaposes the pink font, which draws
attention to the text.
One or both main characters are used in our
ancillary texts as well as in many scenes, as this would tell the viewers and
readers who the main characters are and the impact the characters have in the
trailer. This also helps the audience gain an insight into the film as a whole,
and create a bit of knowledge as to what the film is about; this would create a
lot of attention for the film and hopefully create excitement. Looking at one
of the ancillary texts, the reader would instantly know what the film is as it
is on all of the ancillaries and would be recognized as a sort of branding. The
font itself is clear and easy to read, it is quite feminine, as it has no sharp
edges, and is quite soft, which is common in the traditional rom- coms.
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